When designing a retail environment for companies large or small, it’s important to strive for a design that is both welcoming and engaging while staying with the company’s brand.
Retail environments are unlike any other in the commercial industry. In addition to designing a space that is aesthetically pleasing and on brand, the space should be capable of withstanding stress from constant foot traffic, and in some cases, the use of shopping carts, strollers, and wheelchairs.
How to Choose the Right Retail Flooring
There are many options for retail flooring. Carpet may be inexpensive, but it often harbours dust, dirt, and bacteria.Despite the many choices, two stand out when it comes to durable and versatile flooring solutions: LVT and engineered hardwood. Here’s why:
LVT and Hardwood Keep You On Brand at All Times
These two types of retail flooring allow for the versatility to stay on brand at all times, no matter how often the messaging around that brand changes.
Large and small retail companies such as department stores and luxury brand retailers recreate their brand image from time to time. Smaller retail brands also must rebrand so often to stay current. For example, a retail store may want to add a bit of sophistication by installing hardwood flooring. A luxury boutique may want the chic look of tile, but may avoid using ceramic due to the fact that it’s harder to replace.
LVT and hardwood are good retail flooring options because they come in a variety of colours, patterns, tones and wood species that can easily match a company’s brand aesthetic.
LVT and Hardwood Enhance the Shopping Experience.
When designing a retail environment it’s important to think about the path your client wants a customer to take.Not only do the variety of designs and colours allow for endless inspiration, but the ease of installation of LVT or hardwood — along with various installation pattern and layout options — creates the perfect flow to maximize a customer’s experience.A properly designed retail store interior will allow a customer to move effortlessly through the store, past end caps filled with featured products.
